Since about late 2009, there has been a trend to less is more in running shoes with a big movement towards minimalist footwear and barefoot running. Since about late 2012 there has been a a trend towards a lack of interest in this. Since that time there has been an increase in interest in the super padded or maximalist running shoes such as the Hoka One One. The minimalist/barefoot trend was driven by a lot of evangelists, books, magazine articles, websites, blogs and forums. Despite all the support, interest and minimalist running shoe sales have been dropping. Their is not much evangelicalism going on for the maximalist running shoes nor is there much support for it on websites and magazines and their is no book published promoting it. Despite that now, the Hoka One One maximalist super-padded running shoe is predicted to outsell the entire minimalist running shoe category this year.
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- Which Podiatry Conference?